Allowing the Stretch

Temporary Book Cover
Temporary Book Cover

“It’s what you learn after you know it all that counts.” ~ John Wooden

“Ever since I was a child I have had this instinctive urge for expansion and growth. To me, the function and duty of a quality human being is the sincere and honest development of one’s potential.” ~ Bruce Lee

“There’s no limit possible to the expansion of each of us.” ~ Charles Schwab

“My ambition comes from my passion: finding what I love and then expanding on that.” ~ Miranda Kerr

In general I love learning new things except when I don’t think I have a facility for it. Then I resist the lessons. I have this idea in my mind of my skill set and for the most part I don’t want to stretch past that. Most of us don’t want to do things we don’t think we’re good at. But sometimes we surprise ourselves if we try to learn something new.

When I became a full-time writer, all I wanted to do was concentrate on the writing. I didn’t want to think about the marketing and promotion that I was inevitably going to have to do when I published my books. I’m not a marketing genius, nor am I a good salesperson. The idea of peddling my book made me cringe.

Knowing that at some point I was going to have to address this issue, because I plan to self-publish, I would from time to time read how-to essays by artists and writers about the ins and outs of getting their work noticed by the general public. Unfortunately, after reading only a short portion of the book or article, my eyes would glass over and the pit of my stomach would sink. The experts I read said you have to be aggressive, you have to get your name out there, you have to talk about your work on social media, you have to push, push, push. Ugh. I hated it.

I’m an introvert. I don’t want to do blast marketing where every hour a tweet or post screams at people to go buy my book. That’s just not me. It seemed to me that most marketing and promotion wisdom is created by extroverts who have no problem tooting their own horn. I have a difficult time doing that. But the problem of how to market my book kept nagging at me. I knew I needed to come up with a plan but what?

So, I meditated and prayed about the problem. I hoped that providence would send me a new way to promote myself and my work that wouldn’t feel awful. I was just beginning to despair when Hay House sent me an email about Jeff Walker, with an internet marketing scheme that intrigued me. His business is called the Product Launch Formula (trademark). I watched the first video and was surprised that he gave so much great information about how to market anything I might want to sell but, as he said in the video, not is a sleazy or used car salesman kind of way. A few days later another email with a video link came and a few days another. By the time I’d watched the three videos I had the outline of how to market my book in a way that fits who I am.

Jeff is all about giving good value to your prospect ahead of time and asking for their advice and comments. If you can get to know the people who are interested in what you have to offer, it’s easier to promote your product. I loved that! Unfortunately I wasn’t able to sign up for his six month course this time. But when I was poking around his site I discovered he had written a book (Launch) that contains the information I needed to get started. I bought it that very day and have since read it. As I read, all kinds of great ideas of how to promote my work popped into my mind. This method was exactly what I needed. Because of this book I feel like I can be an expert at building a list of followers without coercing them to buy. That’s something I didn’t ever think I’d be able to do.

Before the Jeff Walker videos, I couldn’t imagine how I was going to build a list of followers. Part of my mind was closed. I didn’t want to have to market my books myself. Couldn’t I just have someone do it for me? However, the reality for authors today is that you’ve got to be actively engaged with your readers or potential readers even if your book is published in the conventional way. There are so many books being published, that it’s hard for new authors to get noticed and to gain a following. Jeff suggests you begin by using your email list to grow your customer base. You can start small by directing potential customers to an opt in page and you can also use word of mouth to attract new followers. I love that!

Even before learning about Jeff Walker, I made it a practice to avoid the best seller lists and read books by authors who aren’t as well known. If I like their book, I write a review on Amazon, iBooks, and/or Goodreads so that hopefully the author will expand their readership. Already I’ve made some online writer friends because I’ve written reviews, or retweeted the link to their book. It’s amazing how many new people I’ve met using this method.

Maybe I’ll coin a new phrase, “Karma Marketing,” in which helping others be successful will help me be successful too. That’s what Jeff Walker advocates. As you start your business, you make connections with people who resonate with you, and you support each other. He uses the term Mastermind Group, which is more than just a networking group. In your mastermind group, you hold each other accountable for improving your business by offering new products or services that your customers or fan base can use. Always give more value than they expect. It’s a new trend in business to be of service, rather than bilk your customers by selling inferior products and getting top dollar for those products. That’s something I can get behind.

Of course building a fan base takes time and effort, but it’s effort I’m willing to make if I can offer my readers something they will enjoy. Something extra I’ve created just for them. When I do this I may make some friends along the way. That’s always a good thing. Now I can breathe a sigh of relief. Finally someone who thinks like I do, and who is willing to help me build a business that is people friendly.

I’m going to do a little bit of word of mouth promotion for Jeff. If you buy his book, Launch, you get a step by step process that will help you begin your business, and access to a resource page with videos and instructions on how to do some of the technical stuff that an online business requires. This is what makes me excited. I won’t be alone as I step outside my comfort zone and stretch into learning a new but vital skill I will need to help me grow my fan base. Thanks Jeff and thanks Providence!

Feel free to leave a comment and thanks for reading.

Lucinda Sage-Midgorden © 2015

Mind Shift from Amateur to Professional

Shakespeare - There's a Professional
Shakespeare – There’s a Professional

“Turning pro is a mindset. If we are struggling with fear, self-sabotage, procrastination, self-doubt, etc., the problem is, we’re thinking like amateurs. Amateurs crap out. Amateurs let adversity defeat them. The pro thinks differently. He shows up, he does his work, he keeps on truckin’, no matter what.” ~ Steven Pressfield

“Fairness is not an attitude. It’s a professional skill that must be developed and exercised.” ~ Brit Hume

“At 20, I realized that I could not possibly adjust to a feminine role as conceived by my father and asked him permission to engage in a professional career. In eight months I filled my gaps in Latin, Greek and mathematics, graduated from high school, and entered medical school in Turin.” ~ Rita Levi-Montalcini

About a year or so ago, I read the book The War of Art by Steven Pressfield and it changed my life. Six years earlier I’d retired from teaching public school to follow my dream of being a writer. I thought it would be easy to work from home, another dream come true, but it wasn’t. Every morning I found all kinds of excuses and tasks to do INSTEAD of making writing my first priority. I don’t know why we do this to ourselves, but I’ve seen lots of people do the same thing when they attempt to follow their dream. What is it about humans that makes us sabotage ourselves? Anyway when I read Pressfield’s book I realized that there was a switch in my head that had not been flipped from amateur to professional. By the end of the book, I’d flipped the switch and I’m immensely happy that I did.

Steven Pressfield’s concept of what it means to be a professional is very simple. A professional puts the work they want to be doing first every day no matter what. For me that means that I have to set a time to be in my office everyday with my hands on the computer keys working on my latest project. Writing is my work, and I must treat it like any other job even on the days when the ideas don’t come easily, or when there is a shift from one task to another. At the end of the writing day, I may throw out all that I’ve written, but at least I stuck to my commitment.

Being creative is like anything else in life, sometimes it flows easily and other times we’re faced with difficult challenges and feel like we’ll never create anything wonderful again, we’ll never be happy again, and we’ll be stuck in our misery forever. Yet, if we are willing to do the work, we always come through to a happier situation. Our muse comes back and we find the solution to the problems we’d been struggling with.

I’m in a little bit of a lull period in terms of my fiction writing right now. My novel is in the hands of writer friends and I’m waiting to get their comments back so I know whether I need to do more work or if I can have my manuscript edited and published. That’s a completely different set of tasks. My fingers itch to be working on something creative, but so far all I’ve been writing are this blog and pieces I hope to use in marketing my book. It’s good to work on those types of writing too, but I don’t find as much joy in writing them as I do creating characters and the worlds in which they live.

As I was typing that last paragraph, I remembered a story Pressfield shares in the book about finishing his first novel. When he’d finished the first draft, he went to tell his mentor that he’d finished the book. He felt a great sense of accomplishment, but his mentor said, “Good. Now go start the next one.” Remembering that little story helps me realize that I’ve fallen down on my commitment to myself. I did what Pressfield’s mentor said when I finished the rough draft of The Space Between Time. I sat down immediately and started the sequel. But then I got caught up in revisions of the first book, which were rather extensive. I haven’t gone back to the second book even though I’ve got this span of time while I’m waiting for feedback. That’s not good. I need to be working on the sequel in addition to my promotional materials.

I’m convinced that every creative person has to find their own “voice”, their own method of creating and being a professional. Maybe it’s more about finding their own rhythm. I’m still new to this writing thing and still learning how to juggle the various parts of the process. For now, I plan to go back and do more work on the sequel to my first novel. Who knows perhaps parts of the sequel novel can be things I include in the promotional materials for this first book.

Thanks for reading. I hope you don’t mind that I used Shakespeare’s picture again this week. He’s my idea of the ultimate professional. If you’ve got ideas about how I can improve my creative process, feel free to leave a comment.

Lucinda Sage-Midgorden © 2015

How I Get My Ideas

Shakespeare - Great ideas
Shakespeare – Great ideas

“My most important piece of advice to all you would-be writers: When you write, try to leave out all the parts readers skip.” ~ Elmore Leonard, Elmore Leonard’s 10 Rules of Writing

“I don’t know exactly where ideas come from, but when I’m working well ideas just appear. I’ve heard other people say similar things – so it’s one of the ways I know there’s help and guidance out there. It’s just a matter of our figuring out how to receive the ideas or information that are waiting to be heard.” ~ Jim Henson

“My creative process is quite slow. I hear melodies in my head while I’m washing the dishes and I allow my subconscious to do the work.” ~ Sinead O’Connor

I’m in the process of writing my first novel and the question I get asked the most when people hear me talk about it is, “How did you get the idea for your book?” That’s something that’s kind of hard to explain unless you’re a writer too. I don’t think the muses visit people who are highly creative in exactly the same ways, but here’s how it happens for me.

First of all, a writer doesn’t get just one idea. Okay, maybe initially we do get one idea. But during the writing process I’ve had hundreds of ideas. Some ideas made it into the book, others I chucked because they slowed down the story, or I discovered they didn’t fit with the overall message I was trying to get across.

To tell you how I got the initial idea for my novel, first I have to tell you my internal thought process. The way I learn from my experiences. When something happens, or a new idea occurs to me, I often set it on the back burner of my mind. I let it simmer along with all the other things I’m trying to figure out. I’m not really paying active attention to those simmering ideas, yet they are there. At some point I may see a movie, read a book, hear a song, or someone says something to me that applies to one of those pots that I’ve got simmering and I make a connection. A light bulb goes off and I have an aha moment. The two seemingly unrelated concepts have come together to give me a completely new idea. They finally make sense.

That’s also often how I get material for this blog. That’s definitely what happened when I got the idea for The Space Between Time, my novel. And it keeps happening little by little as I continue to work on and revise the book.

The initial incident was this: It was 1999. My husband and I had moved to Arizona three years earlier to be near our parents who had all retired here. Part of our motivation for moving was because my father had heart disease and not knowing how long he had to live, we wanted to be close to him. One weekend, we drove the five hours to see my parents. Something about that weekend made me feel that my father had taken a turn for the worse and was on a descent to his eventual death. As we drove home, I was thinking about my father and all the wonderful things he’d taught me and wondering how I’d cope with his not being here. Then the kernel of an idea for a book about the relationship between a father and a daughter came to me. In a way, it would be my tribute to my father. When I got home I began to write.

Unfortunately for the book project, I got a full-time teaching job very soon after and didn’t have time for writing. However, I put it on the back burner of my mind and thought about it often.

Finally, several years later, I’d had enough of teaching high school and began my writing career. But for some reason, I felt compelled to write a memoir first. However, when it was finished, I decided not to publish it. There was one advantage to writing the memoir before the novel. I got a perspective on all the things I’d learned over the years especially those things I’d learned from my father.

At first, after finishing my memoir, I was a little stumped what my next writing project should be. Then I remembered the novel I’d started all those years ago. This was now 2010 and my father had passed away in 2004. I’d had sufficient time to mourn his passing and to get a handle on the nature of our relationship. When I hit upon going back to the novel, I was happy to pick up where I’d left off.

I’d set my story in the past, 1858 was where it began, but at about the half-way point of finishing my manuscript, I came to stand still. My novel needed something new. For a month or two I wasn’t quite sure what I wanted to say with my story. Just when I was beginning to get frustrated, I got the inspiration I needed. Something someone said, clicked with my thoughts and feelings about my novel, and I had that blessed aha idea that helped send me off in a new direction with my book. All of sudden I was energized. It wasn’t long, relatively speaking, until I had finished the rough draft. Now, of course, the real work of revising and polishing began.

As I worked on the book revisions, I understood that the real technique I use to help me find inspiration is related to daydreaming. When I was stumped about how to fix a scene, I’d spend a little bit of time allowing my mind to wander. I’d read a book, or watch a movie, or sit and watch the sunrise or sunset then the answer would come. Every day I give myself time to have no mental tasks at all, or at least not strenuous mental tasks. In all honesty, I can’t say my mind is ever quiet, except for short periods during meditation. I’ve learned that answers to questions I’m asking about any aspect of my life, can’t be forced. I have to let go and trust that the perfect answer for whatever dilemma I’m wrestling with will present itself in time.

Most of the time my best ideas come in the netherworld between sleeping and waking, or while driving, or taking a shower, or doing housework, because all the while, I’m still connected to all those simmering ideas on the back burner of my mind but I’m not consciously thinking about them. I give myself permission to allow something in the movie, or book, or song to trigger an idea that fits the project I’m working on. In fact, I got the idea for the title to my novel while listening to a Beatles song one night on the way home from teaching my college class. And the funny thing is, I don’t remember which song it was, but that’s not what’s important. It’s that my mind was open to suggestions from the ethers to the problem of what to name my book. Then at the right time, the answer came.

Let me say that just because I’ve shared my method for getting ideas for creative projects with you, doesn’t mean you have to do it like I do. Everyone has their own way. The important thing is to let go and let yourself discover how ideas come to you. Being creative involves trust. You have to trust that a way to express what you’ve longed to share will come to you. Then when it does, create whatever you’re inspired to create.

One final important thing to remember is, don’t judge your work, especially when you first start out. Just create the work and let it go. You’ll get better as you practice, and more ideas will come to you. It’s kind of like learning to walk or talk. When we first stood on our feet, we fell down, when we first tired to speak we couldn’t pronounce the words very well, but the more we practiced the better we got, because we learned to use our muscles to the best advantage. Creativity is another muscle that needs to be developed and the more we use it the stronger it gets.

Thanks for reading. Feel free to leave a comment.

Lucinda Sage-Midgorden © 2015

On Death and Life

Butterfly Close up“Sorrow prepares you for joy. It violently sweeps everything out of your house, so that new joy can find space to enter. It shakes the yellow leaves from the bough of your heart, so that fresh, green leaves can grow in their place. It pulls up the rotten roots, so that new roots hidden beneath have room to grow. Whatever sorrow shakes from your heart, far better things will take their place.” ~ Rumi

My dear Aunt Nila died on Saturday. I wasn’t able to be with her in her last days, which makes me sad. However, my mother was with her, the sister she shared a bed with. She could be extremely sad, but she’s not. She told me that her sister was surrounded by so much love that she was happy to share in a most beautiful experience. In fact, I could feel the love when I sent Reiki after hearing that my Aunt had collapsed and was in a coma. Not only was my Aunt surrounded by family, many friends came to say their goodbyes as well. That’s how I want to go, surrounded by love.

My Aunt Nila was a fierce and loyal friend. She was funny and gregarious. I wouldn’t say she was a great cook or housekeeper, but that didn’t matter to those she who knew her. She had an open heart and was willing to help anyone in need. People loved her because she accepted them without judgment. My Aunt Nila left the world a better place in which to live and that’s the best epitaph anyone can have.

While I was thinking about this post not only contemplating what to write about my Aunt’s life, but what to write about death in general, I realized that I’ve done a great deal of thinking about death and the meaning of life in the past few years. In fact, that’s one of the themes of The Space Between Time, the novel I’m writing. One of my readers said it was a dark book, but I don’t see it that way. We all ask the question, what is the purpose of living in this human form and then leaving it? Granted the death of a loved one can be a sorrowful experience, but I believe every experience we have, gives us an opportunity for deeper understanding about ourselves and our purpose for being here.

It’s true most of us don’t like to think or talk about death. Beyond this earthly life is the unknown, and that’s really scary for most people. I’ve had a chance to observe three or four people during their death process and there is something so beautiful about embracing what comes after leaving this earthly body. It’s sad when the process is filled with fear. My father’s death process was one that had a big impact on me. We talked quite a bit about what he’d learned during his lifetime that helped him approach his death without the anxiety many people feel. He believed that death is just a kind of portal to another chapter in our lives.

I know my father was right. It’s hard to explain how I know this, it’s really just a feeling because I’ve never had a near death experience, but I think that when our physical bodies die, we’re set free. I don’t know the full meaning of why we’re here on earth or that of our bigger lives after we leave it. But it feels to me like there is a plan for this living and dying thing that we go through. It’s just that when we’re in our dense human bodies it’s difficult to understand the bigger picture.

Just because I feel that there is life after death, doesn’t mean I don’t mourn my loved ones when they die. I miss talking to them, and in my Aunt’s case, I won’t get to see her one last time to say goodbye. That makes me weep, but I’m weeping for myself and the lost moments with my Aunt Nila that I failed to gather. And yet, she’s not gone. The love we felt for each other still lives on. That gives me comfort and hope.

Thanks for reading. Feel free to leave a comment, or share with a friend.

Lucinda Sage-Midgorden © 2015

Bridging the Gap

Earth from the Moon
Earth from the Moon

“Let us remember: One book, one pen, one child, and one teacher can change the world.” ~ Malala Yousafzai

“When you dance, your purpose is not to get to a certain place on the floor. It’s to enjoy each step along the way.” ~ Wayne Dyer

“The purpose of art is washing the dust of daily life off our souls.” ~ Pablo Picasso

“Learn to get in touch with the silence within yourself, and know that everything in life has purpose. There are no mistakes, no coincidences, all events are blessings given to us to learn from.” ~ Elisabeth Kubler-Ross

During the spring, I was kind of stuck with my novel, The Space Between Time. I felt like it was pretty good, but even I got bored in the middle of the book. I couldn’t quite identify what was wrong with it. When you’ve lived and breathed a project like writing a novel for so long, I’ve been working on it for five years, you need outside help to point out the weak parts of the story. Then a writer friend of mine said something that helped me see the problem with the story arc I had created. She said, “Get your main character into trouble and keep her there.” On one level I knew she was right. On another, I felt resistance. I didn’t want to admit that there was a gap between where I was headed in my personal life and where the lives of my characters needed to go. My characters needed to get into sticky situations, the kind I avoid like the plague.

At first my heart sank at having to go back to my novel to add more complications for my main characters. But the more I thought about it, I realized that the stories I love best are the ones where the characters face very difficult challenges, learn something profound and are changed in the process. So my challenge became, can I do that in my novel too?

Yesterday, I finished another round of major revisions, which I started in May, and am ready to send the manuscript off to my writer friends to get comments and suggestions for more revisions. I like what I’ve done, but I have to admit that sometimes I shy away from too much conflict. Maybe I empathize with my characters too much. Feeling such deep empathy for others can be a problem at times and when I’m writing I sometimes weep for my characters because of the situations I’ve put them into. Maybe that’s a sign I’m on the right track. Even though I like the complications I’ve added, I also think I might need to take them even farther. That’s what I hope to get advice about from my beta readers.

There are many times when I have to remind myself that this writing a novel business is a long process and it doesn’t do to rush it. So, for a couple of weeks I’ll rest my mind, focus on other projects and deal with whatever needs to be changed when I get the comments back from my friends.

Thanks for reading. Feel free to leave a comment.

Lucinda Sage-Midgorden © 2015

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