“One of the best pieces of advice I ever got was from a horse master. He told me to go slow to go fast. I think that applies to everything in life. We live as though there aren’t enough hours in the day but If we do each thing calmly and carefully, we will get it done quicker and with much less stress.” ~ Viggo Mortensen
What more do I need to say? Viggo Mortensen’s horse master had it right. That’s why I’m taking the slow route with my book promotion.
My friend Debrah, the writer who helped me hone my book, and I are getting together tomorrow to plan strategies to promote our books. Debrah has published three, soon to be four, books. She and I are kind of alike. We want to plan our own strategies for promoting our books. It’s good to read about how other people have created massive interest and lots of sales for their products, but I’ve always been a little bit of a rebel when it comes to rules. I hardly ever follow a recipe exactly as written, and as I’ve written before, I didn’t follow all the rules when I was a teacher. I feel the same about promoting my book.
There are so many stories of people and their “instant” success. For example, hugely popular actors like George Clooney who slept on his Aunt Rosemary’s couch for a year or so, then took small parts for ten years before his big breakthrough. Or Jim Carrey who at one point lived with his family in their Volkswagon van, before getting his break as a stand up comedian. Even authors like J.K. Rowling had hurdles to jump over before their books became hits.
Taking our cue from others who “made it” after lots of effort, Debrah and I will create our own method, all the while believing in our work, forging relationships and continuing to write.
Since the ebook version of The Space Between Time is finally published, find the link below, I’d like to share some ways you can help promote my book, should you choose to read it, and those of your favorite authors.
I got these tips from an article “13 Ways to Support an Author Without Ever Spending a Dime,” by Florida author, Steph Post, from a site called Lit Reactor. You can read the full article for yourself. I’m picking and choosing my favorites to list here.
Check out a book from the library
“Anyone, anywhere, can purchase a book on Amazon. A library book can give an author a sense of how far their book has traveled,” Ms. Post writes. I plan to ask friends all across the country to request that their local library carry my book, which is the second suggestion on the list. Request that your local library carry your favorite books.
Review a book
You can go to sites like Necessary Fiction and Small Press & Indie Book Review and request a free copy of a book you might like to review. This can help you if you’re a new author and/or reviewer. It also helps the author. Another way to help an author is by writing a review on Amazon, iBooks, or Goodreads. I have an author page on Goodreads and have just listed The Space Between Time on it. If you follow any of my author pages throughout social media, consider writing a review. That helps me get more exposure. Again, you can do this for all your favorite authors, especially those just starting out.
Talk to your local bookseller
If you read a book, especially one by a new author, and your bookstore doesn’t carry it, suggest they stock it. This goes for any book you liked reading, even if you checked it out from the library. You can suggest they create a feature books display, or introduce it in their newsletter. I have friends in Portland, Oregon and I plan to ask them to suggest my book to Powell’s Books. It’s the largest independent bookstore in the world, so if one of their employees reads my book and likes it, and they feature it in their newsletter … well, that would be a dream come true.
Face a book out on the bookshelves
When your local bookstore listens to you and buys the book you suggested, pull the book out so the browsers can see the cover.
Take a book selfie
Use your selfie stick and social media to promote books you have read and loved, even if they are older. It might revive interest in the book. Remember to be creative!
Nominate a book
I don’t know about you, but it seems self-serving to nominate my own book for an award. I have a love-hate relationship with awards anyway. However, as Ms. Post points out, many sites with awards, like Goodreads, are reader driven, so nominate your favorites.
Recommend a book to a book club, and talk to your friends about the books you love
Word of mouth is still the best advertising tool, so be creative about sharing the news about books you have enjoyed reading.
Thanks for reading. Feel free to leave a comment or share with your friends.
The Space Between Time will soon be available at Amazon, iBooks, Barnes and Noble, and other ebook retailers. You can download it today at Smashwords. I’ll let you know when the print versions are ready.
Lucinda Sage-Midgorden © 2017