Marketing Your Creative Work

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“Humans are not ideally set up to understand logic; they are ideally set up to understand stories.” ~ Roger C. Schank, Cognitive Scientist

Vinnie Potestivo is an Emmy® Award-winning Media Advisor who grows personal brands & founder-led companies by scaling content distribution, brand visibility, & media reach.

Vinnie is the Editor-in-chief of I Have A Podcast® and is responsible for discovering and amplifying the voice of independent podcasters worldwide. 

As a network executive at MTV Networks (98-07) he discovered talent and developed new ways to support their goals, pioneering the way brands and business owners could contribute to their public narrative by making them stars and producers of their own television series. Early hits include Punk’d, The Osbournes, TRL, 8th & Ocean, Wild n Out, & The Challenge. Since then, he and his team at VPE.tv have continued to be well-trusted connectors who develop and distribute original content across all media platforms. Especially podcasts! 

You can listen to Vinnie dissect the creative process with some of the stars and creatives who helped launch his career such as Mandy Moore, Danielle Fishel, TJ Lavin and Ananda Lewis (to name a few) on the award-winning “I Have A Podcast” audio experience which is available everywhere you watch and listen to podcasts. 

Personal brands Vinnie has helped elevate through the use of original content include Mandy Moore, Diane von Furstenberg, Ashton Kutcher, Jessica Simpson, Beyoncé Carter, Ashlee Simpson, Carson Daly, Nick Lachey, Sharon Osbourne, Sean “Diddy” Combs, Wilmer Valderrama, The Simmons, Russell Simmons, Nick Cannon, Lindsay Lohan, TJ Lavin, Vanessa Lachey, Benji & Joel Madden, Aly & AJ Michalka, Kelly & Jack Osbourne, Tyrese Gibson, Molly Sims, Lauren Conrad, Kristin Cavallari, Danielle Fishel, Carmen Electra, Sisqo, Dave Holmes, Susie Castillo, Damien Fahey, Quddus, La La Anthony, DJ Clue, Suchin Pak, Gideon Yago, Brianna Keilar, Tracie Strahan, Erika Martin, Sway Calloway, Sean Hannity, Alan Colmes, Matt Pinfield, Tom Green, Ahmet Zappa, Pauly Shore, Jerry Springer, Snoop Dogg, Utkarsh Ambudkar, Morgan Spurlock, Will.i.am, Ebro, Andy Milonakis, Kelis, Aubrey O’Day, Hasan Minhaj, Patti Stanger, Chris March, Danielle Staub, Beth Ostrosky Stern, Audrey Gruss, Dottie Herman, Peter Thomas Roth, Tinsley Mortimer and Leah McSweeney.

Corporate brands VPE has worked closely with include Macy’s, Samsung, Nikon, MLB, Peter Thomas Roth, June Jacobs Spa, Naturally Serious Skin, Kiehl’s, Hope Fragrances, Ciroc, Dow, Lady Foot Locker, AARP, Prudential, and AllState.

Vinnie’s social media: Website, Facebook, LinkedIn, Instagram, Twitter, YouTube, Pinterest, eSpeakers, TikTok, ihaveapodcast.com

Internet Movie Database, IMDb

How to submit your podcast to IMDb, https://www.audiolinked.com/

The Creator Accelerator on LinkedIn, Follow Vinnie for an invite.

Story-Power guest, Tara Watt-Treslove Ep. 40 “Our Bodies are the Least Interesting Thing About Us

PodMatch

This episode is brought to you by PodMatch, the dating service for podcasters. They introduced me to Vinnie Potestivo, and I’m so glad they did. I hope you’ve enjoyed our conversation and remember that if you have a podcast or something to share with the world, check out PodMatch at my affiliate link at PodMatch and tell them Lucinda sent you.

Published by lucindasagemidgorden

I grew up in the West, the descendant of people traveling by wagon train to a new life. Some of their determination and wanderlust became a part of me. I imagine them sitting around the campfire telling stories, which is why I became first a theatre artist, then a teacher and now a writer. They are all ways of telling stories.

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